Boatsetter, an international peer-to-peer boat-sharing marketplace, has appointed Pablo Vidal, the former global brand and marketing director of Telefonica, to serve as its new chief marketing officer. Boatsetter fills top marketing role with new executive from Europe

Peer-to-peer boating company Boatsetter is urging boaters to be prepared when bringing dogs on board. Boatsetter offers tips for boating with dogs

Boatsetter recently announced that more than 50 percent of its customer base consists of Gen Xers and Millennials. The peer-to-peer boat sharing company claims it has gained traction with younger boaters who want to experience the lifestyle without investing in a major asset. Boatsetter gains traction with younger boaters

Airbnb, Uber … and now you can rent a boat for anywhere from $60 a person to a few thousand to live the yacht life for a day. We look at how one boat sharing company marketing to central Florida residents and visitors got started. Boat-sharing in Florida benefiting boat owners and renters